Shopping cart

Your cart is currently empty

About us

About Us
Current Culture Fly Shop is a full service fly shop located in the Forest Hill neighborhood of Richmond, Virginia. Established in 2021, we are proud to carry leading brands in fly fishing gear and the largest selection of fly tying materials in the area. Our focus is on creating a welcoming and approachable culture around fly fishing in our community.

Simón and Reid met in 2019 and quickly connected over their interest in the outdoors- both growing up as anglers. Since then, they have worked in fly fishing and learned the ins and outs of the rapidly growing industry. Reid Parker holds a Bachelors in Science and has a long held interest in biology. Simón graduated from University of Miami with a degree in film and later moved to Richmond in 2013. Their next goals lie in creating accessibility and knowledge to the community through the sport of fly fishing. 


Simón Valencia Abello

Simón holding a fish and grinning on a boat on the James River

Simón was born and raised in Bogata, Colombia moving to Miami, FL for film school and later established roots in Richmond. He enjoys listening to Car Talk, bird hunting and spending time with his dogs Molly and Mechas. 


Reid Parker 

Reid was born in South Carolina and moved to Richmond at the age of 3. He spent his youth fly fishing with his father on the James River. He enjoys bird hunting, music and spending time with his parter Nicole and their two dogs, Maybelle and Cú.